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Pre-launch checklist

Use this as a final walk-through after the detailed guides. A tick is a reminder to verify something, not an automatic readiness claim.

  • The intended product, variant, collection, or storefront scope is selected.
  • Product availability and inventory are suitable for the launch.
  • The schedule and timezone are correct and still in the future where required.
  • Your plan has sufficient launch, entry, waiting-time, email, and simultaneous-room allowance for the intended use.
  • The protection embed is saved in the intended theme.
  • The optional signup form is on the correct product template.
  • Countdown, waiting, admitted, and other configured messages are readable on desktop and mobile.
  • The actual storefront journey was tested, including reconnect and supported checkout.
  • Admission messaging does not promise reserved stock or a guaranteed purchase.
  • Admission order, rate, active limit, checkout window, and queue capacity match the intended launch.
  • Any invite-code, priority, or enabled customer-tag path was tested with both allowed and rejected entries.
  • Inventory thresholds and per-order limits match the protected scope.
  • The Bot Protection default/override and checkout failure mode are understood.
  • Progress messages and inactivity/reconnect settings suit the shopper journey.
  • A monitored reply-to address is saved.
  • Sender verification, sending preference, list state, and subscriber eligibility were each checked.
  • Subject, copy, destination, and consent purpose match.
  • Store defaults versus list overrides and the availability/opening/admission trigger are correct.
  • A controlled test covered receipt and the message’s unsubscribe path.
  • No test data or unintended recipients remain in the intended audience.
  • Someone is responsible for watching the room and responding to issues.
  • That person understands pause, resume, recovery, and the appropriate end action.
  • Support details and the planned response to a launch issue are available.
  • The app’s final publication checks pass and its resulting state was verified.

If a check fails, fix that item before proceeding. Start with troubleshooting or contact support.